NextOffice, Inc. ecommerce retail site NextOffice had a problem with its audience. The customers did not realize NextOffice was not only a retailler of high-quality office furnishings, but also a complete space planner, customer care facility, and provider of dealer/manufacturer marketplaces. This problem was addressed by the site entry page which described exactly what NextOffice could do for your personal or corporate needs. The NextOffice orange was used throughout the site to firmly establish the company as a brand in itself, rather than just another furniture dealer.