Evergreen ECential Brochure 4/4color, matte varnish, full bleed The benefit of using ECential ecommerce software is in the architecture. From an analogous standpoint puzzle pieces were used to show how the different ecommerce pieces would fit into your custom ecommerce solution. Screen shots were used to show how one would ultimately interact with the software. Prospective clients were able to use the brochure to map their own ecommerce architecture by sketching components directly onto it. This piece was considered very successful due to the length of time people interacted with the information design.